Improved Search Engine Placement Secrets
Improved Search Engine Placement Secrets by Mark
Abrahams
When you develop your website do you stare into space? Do you keep on
reading different forums and search engine ranking newsletters with
different tricks to get to the top and wonder what steps you need to
take to get it ranked well in search engines? It takes at least six
months or more to get good rankings, but well worth the effort in the
long run for all the free traffic you will get. Getting rankings in
Yahoo and MSN takes much quicker a month to two while getting good
rankings in Google can take up to 9 months for a brand new site with the
Google sandbox.
Choose a good niche and do your keywords research to choose keywords
without too much competition that will get good traffic. You can use the
Overture search suggestion tool and the Wordtracker tool. Wordtracker
has good guidelines for selecting keywords without too much competition.
Follow these and select your main traffic keyword(2 to 3 words in length
recommended) that you will optimize your home page for. You need to draw
up a list of keywords preferably 2 to 4 keywords in length that will
represent your main content of your website. Design each page of content
based on these keywords, but remember to design the content for humans
and not for search engines.
Your on page factors account for only about 10% of your search engine
rankings. The title carries the most significance in your ranking. Use
the key words in the title and keep it short 4 to 7 words and only
target one set of key words in each title. The heading carries the next
most significance and use your keywords in here. Use your keywords in
the body of the web page 2 to 3 times. You can also place keywords once
in the comment tags and the alt tags of the image tag.
Your off page factors account for about 90% of your search engine
optimization. This mainly consists of getting quality back links to your
website and you can use several ways to do this.
Get listed in the two most important directories on the web Yahoo and
Open Directory. Google even mentions on their site that a link from
these two websites constitutes as a vote of quality as in http://www.google.com/webmasters/guidelines.html.
This definitely helps new websites trying to break out of the Google
sandbox.
Second tier directories which are important and will also help your
search engine rankings since these still contain a quality directory
trusted by search engines. These include Best Of The Web, Business.com,
MSN BCentral and Gimpsy.
A few third tier directories that will help your rankings in Yahoo and
MSN, but these will not boost your Google search engine rankings. I
suggest you submit to a few of these.
You can write your way using articles to the top of search engines.
Submit your polished article to the article directories and get good
quality back links. Make sure that you place your anchor text in the
title of your link for your keywords. You can write a good article with
the following tips. Think of an attention grabbing headline, write your
introduction and conclusion first, list your main points of your
articles with bullet points and expand on these.
Do a search on Google for the top websites for your related niche and
get the top 50 websites linking to you excluding your competitors.
Topical links will boost your search engine rankings while unrelated
links will not help.
Do a newsworthy press release to obtain free publicity and get good
quality links pointing to your website. Include your anchor text for
your keywords in your link to your website, follow the press release
format and avoid sales and promotion. Based on my research PRweb comes
highly recommended as a paid option while pr.com, prleap.com and
free-press-release.com comes recommended as good free options.
Once you start doing the above activities on a daily basis your search
engine rankings will improve. Search engine optimization takes at least
6 months for a new site before you start seeing good results. Usually
you see results much quicker in MSN and Yahoo, but Google takes much
longer.
About the Author
Are you really interested in driving massive traffic to your website?
Here's the answer:
Secrets Of Article Marketing - Download your free ebook now.
Mark Abrahams is a full time internet marketer who has helped others to
earn a living online.
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