Search Engine Marketing
Search Engine Marketing - Automotive Miracle Or Myth
by Dan Mercurio
In the early days when computers were just coming of age and the
internet as we know it today had yet to be born, it was difficult to see
what lie ahead. Information was not as plentiful and moving from paper
and pen to keyboard and mouse just did not seem to be what people were
pushing for. But as time went on and more and more people began to see
the growth of what has now become the world's biggest repository of
electronic information, people and businesses alike have looked far and
wide for how they can take advantage of this new age miracle to get
their products and services seen by people everywhere.
The automotive market, in particular new car dealers have relied on
traditional methods such as newspaper ads, TV commercials and radio
spots to get the message out about whom they were and what they had to
offer. It was not only costly, but reaching the market area desired and
beating out the local competition was very difficult in deed. Like other
large metropolitan areas, new car dealers markets such as Boston Honda,
Los Angeles Toyota, and Dallas Mazda have caught on to the technology
know as Search Engine Marketing.
Companies such as Elite Search Engine Marketing, a search engine
optimization company, who know the ins and outs of how search engines
promote people and products on the internet, are in the business of
helping dealers to position themselves better and rank higher for their
particular market areas for the goods and services they offer. They work
with dealers to not only design a strategy for how the dealer needs to
market themselves, but also help dealers to understand what they need to
do better to both attract the customers and offer them what they are
looking for to make the final sale as well.
The marketing initiatives in the automotive industry are completely
different than they were a few short years ago. When a dealership
changed hands or branched out from a larger dealer group, such is the
case of Audi Seacoast and Porsche North Shore breaking out from Dover
AutoWorld, the concerns were less complicated than they are today.
Beyond the obvious of relocation and spreading the word about the move,
there are now additional issues that need to be dealt with that a few
pieces of advertising cannot typically accomplish. The daunting task of
designing, developing, and optimizing a new website is now part of this
overall marketing strategy. Because a very high percentage of all
dealership customers find and research their new cars via the internet,
it is imperative for each dealership to have a strong presence on the
internet. Search Engine Marketing was designed for just this type of
situation.
The greatest majority of dealers are beginning to take this more
seriously and moving dollars away from the traditional methods of
advertising to a more substantial investment in an internet marketing
strategy where they can get far more bang for their buck. The methods
for how a dealer can market to a wider market area and how quickly
advertising can change when necessary based on customers needs makes
this one of the best investments any dealer can make.
About the Author
Dan Mercurio is President of Elite Search Engine Optimization Company.
We can administer a quality SEM campaign for you as we have for Dallas
Mazda and Ford NH | Chrysler NH | Dodge NH | Jeep NH |Kia N
Advertising
Google Adsense (Jasa Pembuatan Website dan Account Google Adsense -Murah)
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