Keywords
Keywords Are King For A Home Based Business by Kelly
Walker
There are many diverse sales tactics that people use in the promotion of
their online business, but there is virtually always one thing that ties
all of these tactics together. Every single successful home based
business is successful primarily because somewhere in that method there
are keywords that make the approach work. When it comes down to it
keywords determine almost everything possible on the internet and that
is exactly why when it comes to the land of online internet marketing
and home based business keywords are king. The Significance of Keywords
Why are keywords significant to a home based business? Well it all has
to do with internet search engines. Try to think about how many times
you have been interested in a particular topic, and as a result you have
gone online and used a particular search engine like Google, Yahoo or
MSN? If you are like the majority of people that have used the internet,
the answer is quite frequently. Although there are some people might
exclusively search the online encyclopaedias and other similar products,
the vast majority of internet users will use search engines to look over
the millions and millions of online sites. When you take into account
the amount of internet users all over the world this amounts to hundreds
of millions of people conducting billions of searches each day. The
phrases that people submit to search engines when looking for items that
relate to your online business should be the same as the keywords that
you use on your website. If your keyword placement has been done
correctly it will ensure that your website is directly linked to search
engine results. It is for this exact reason that when it comes to home
based business success, keywords are king.
Plan of Attack It is always a good idea to have an implementation plan
for your keywords before you begin to set up your home business website.
The best way to put together the plan is to first think of all the
keywords that are directly related to the website that you are building.
For example, an all inclusive website on affiliate marketing would
greatly benefit from keywords like "work from home" and "make money
online". Once you have compiled your list the next thing you need to do
is run those keywords through keyword tools to ascertain the volume of
searches per month conducted on each keyword set and rank them
accordingly. Then, brainstorm a list of synonyms for your keywords and
search for those. It is preferable to have at least 100 keywords that
relate to your website before you formulate your plan of attack. By
carefully following this process you will most likely find that you will
end up with a lot more. Search Engine Optimization An important segment
of your attack plan has to revolve around placing your chosen keywords
into places on your website where they will attract the attention of the
search engines. The procedure for doing this is known as search engine
optimization. In essence Search engine optimization means getting
important keywords that relate to your home based business into the
titles and sub-titles of the website pages that you have as well as
making sure that keywords are sprinkled throughout the text in
appropriate percentages. This process, although easy to learn the basics
of, is very difficult to master. If you are putting together your own
website, it is a very good idea to learn the basics of search engine
optimization.
About the Author
Kelly Walker is a successful internet marketer and the owner of http://reklaws.com.
Kelly writes on a variety of topics on buisness and marketing. To learn
more about this topic and other ways to make money online Kelly
recommends you subscribe to her free newsletter at: http://www.reklaws.com.
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