How to promote your business
How to promote your business by Mark Gwilliam
As you know, customers are the lifeblood of your business. Without them,
your business doesnt stand a chance at success and will crash and burn
along with the many other small businesses that dont survive their first
five years. No matter how much time and money you spend on your
marketing efforts, you will only succeed if you target your advertising
to the right audience and pay attention to the results. Broadening the
scope of your efforts will enable you to reach unlimited numbers of
potential clients. The key to successfully promoting your business is
simple: 1. Establish your target market 2. Learn your client’s most
intimate desires in order to find customers, bring them in to your
business, and deliver exactly what they need (and keep them coming back
for more!) 3. Stock your marketing arsenal with a variety of powerful
advertising tools 4. Track your progress to determine what works for
your business and dont be afraid to change your strategy as necessary
Once youve developed your marketing strategy, you need to ensure that
your message cuts through the clutter and speaks to your customer. This
is where your Unique Selling Proposition (USP) comes in. Your USP should
stand out from the crowd and capture the essence of why your product or
service is superior to the competitions. If you have already developed a
USP for your company, take a moment today to review it. Is your USP
powerful enough to have customers queuing up at your door?
About the Author
Mark Gwilliam, FCCA, uses his international experience to coach small
business owners on how to run successful businesses and how to attract
and retain profitable customers. He combines his natural enthusiasm for
sharing his knowledge with his proven ability to provide practical
down-to-earth solutions for his clients. He has written several books
and owns several companies which offer small business owners integrated
business solutions. He wr
by Mark Gwilliam
As you know, customers are the lifeblood of your business. Without them,
your business doesnt stand a chance at success and will crash and burn
along with the many other small businesses that dont survive their first
five years. No matter how much time and money you spend on your
marketing efforts, you will only succeed if you target your advertising
to the right audience and pay attention to the results. Broadening the
scope of your efforts will enable you to reach unlimited numbers of
potential clients. The key to successfully promoting your business is
simple: 1. Establish your target market 2. Learn your client’s most
intimate desires in order to find customers, bring them in to your
business, and deliver exactly what they need (and keep them coming back
for more!) 3. Stock your marketing arsenal with a variety of powerful
advertising tools 4. Track your progress to determine what works for
your business and dont be afraid to change your strategy as necessary
Once youve developed your marketing strategy, you need to ensure that
your message cuts through the clutter and speaks to your customer. This
is where your Unique Selling Proposition (USP) comes in. Your USP should
stand out from the crowd and capture the essence of why your product or
service is superior to the competitions. If you have already developed a
USP for your company, take a moment today to review it. Is your USP
powerful enough to have customers queuing up at your door?
About the Author
Mark Gwilliam, FCCA, uses his international experience to coach small
business owners on how to run successful businesses and how to attract
and retain profitable customers. He combines his natural enthusiasm for
sharing his knowledge with his proven ability to provide practical
down-to-earth solutions for his clients. He has written several books
and owns several companies which offer small business owners integrated
business solutions. He wr
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